Off course they are not, but they have deluded themselves into believing that they have. Barefoot runners are an insignificant fringe* minority. The last few running events I have been to, I went out of my way to look for barefoot runners. I found NONE. So, based on my unscientific observation of the 30 000 or so people that were at these two events, let’s say there was a couple I missed, then that means that barefoot runners make up 0.00006% of runners. Is that going to impact on the running shoe industry? Of course its not!
It is funny how the barefoot running community think they are impacting on the industry. Recently the Brooks CEO blogged about barefoot running and this email below was sent out by the Chief Runner at Road Runner Sports:
Both were interpreted on the barefoot running websites as signs they were having an impact. No, it’s just that the media are picking up the nonsense being espoused by the barefoot movement and the running shoe industry need to get some facts out there. Clearly the barefoot running movement is assuming that they are more important than they really are.
Get over it guys, you are nothing more than an unimportant small insignificant fringe* minority.
*See the Wikipedia entry where barefoot runners are described as “fringe”. Attached is a screenshot in case someone goes in and edits it: